Calling all Professional Financial Counsellors/Coaches & Financial Practitioners

Click here to learn more about our AFCC designation program.

Inspired By The Extraordinary Power of Personal Financial Well-Being

Trusted by Canadians since 1968

How We Help

Our aim is to enhance the personal financial well-being of individuals and families through access to Certified Experts with unparalleled qualifications in the field of Financial Counselling.

We are the preeminent training, education and credentialing institute for consumer financial literacy practitioners.

Be part of our team of professionals who are devoted to the cause of helping individuals and families to achieve their optimal financial health. Join us and strengthen your financial counselling career.

Why Choose Us?

We establish and regulate uniform standards of practice, accreditation, knowledge, skills and ethics for the financial counselling and financial coaching profession.

We are governed by Statute.

We are the exclusive provider of the Accredited Financial Counsellor Canada (AFCC) certification designation for financial practitioners.

We represent Certified Financial Counsellors and Accredited Credit Counselling Agencies.

You can trust our Certified Experts to provide the best independent, unbiased and professional personal financial expertise.

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Courses & Learning Labs

Now available our professionals can register for memberships. We offer several membership programs to clients and professionals connecting them with the services they need!

World Class Certification and Training Programs

We are devoted to excellence in teaching, learning and research and in developing professional financial practitioners who can truly make a difference in the lives of many.

  1. Recognition - renowned and peerless certification designation elevates skill and accountability for the financial counselling profession.
  2. Integrity - our training and education is unparalleled and focused on the financial counselling industry.
  3. Commitment - to empower the best independent and unbiased personal financial expertise.

To be the Industry Leader in Personal Financial Well-Being.

Job Board

Connect your passion and career through our Job Board.  Linking certified practitioners to career paths.  Bridging experience, expertise and passion.

Ready to find your path?

Visit our Job Board for existing opportunities!


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Ready To Become a Qualified Financial Counselling Practitioner?

Be part of our team to further your financial career